In December 1975 the new brand of oven products by Barilla was born: Mulino Bianco (White Mill).
This was a “revolution” in the world of bakery products because alongside with pastries of undeniable goodness, the advertising and the entire apparatus of relative service (shape of pastries, packaging, colors, etc.) for the first time was heavily based on such themes as memory, nostalgia, dream and emotional involvement.

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