BABI每位成員皆擁有學士學位，並且幾乎都精通至少兩種語言。部分成員曾服務於McDonalds、Warner Brothers、Ritz Carlton 和Philip Morris。身為經驗豐富的國際行銷專業人士，他們了解僅將文件英翻中的做法是不夠的，我們的多語宣傳實際上是採用「在地化」的方式來處理，全面考量到我們的品牌和產品在特定市場中所欲傳達的訊息及形象方面的文化差異。
More than any other FMCG company in Taiwan, BABI Corp. is on the cutting edge of Live Event Marketing as it relates to delivering our product message and image directly to consumers. So, whether it's a three day Peace and Music Fest for Taiwan's counter-culture or an event featuring animated characters for the whole family, Spinning prize wheels with dance contests at Department stores or an Open House for an orphanage in Thailand, every BABI Corp. event is characterized by thorough pre- planning and flawless execution. In North America, BABI Products are regular sponsors of America’s most prestigious and coolest events, so whether it’s sponsoring TED Talks Global lectures, High Sierra Music Festival or ASIA NY, chances are, our brands are front and Center.
Though less glamorous than TV Ads and epic Music Festivals, an equally important aspect of BABI Corp. Marketing is the creation of DM and POP materials. These multi-panel informational hand outs, shelf hangers, product neck ties, tear sheets, cooler headers, vending machine stickers, table tents, posters, banners, etc. Comprise the "nuts and bolts" of the information which consumers need to choose and best enjoy our products. In many cases they are the final yet most important link in the consumer call to action chain. To insure quality, BABI Corp. creates all of these materials in-house and sends a QC specialist to oversee all actual printings. Chances are your local Whole foods GTL owns a NOYU Teas T-shirt....
In Asian Culture a Product or brands "Face Value" is often one of the most important aspects driving buying decisions. By "face value" we refer to the extent to which a product conveys a sense of importance to the purchaser and user as perceived through the eyes of others. To address this important cultural aspect of the consumer culture, BABI Corp. has become an industry leader in re-packing existing products in gift boxes so that they may be given during the important holidays like Chinese New Year, Moon Festival and Dragon Boat Festival--thus prompting initial trial and conversion to regular use during the non-gift giving months of the year.
For a product or brand to be successful in a new market, it's just not enough for us to think it's great. This is why BABI spends a lot of time and resources running focus groups to determine the feasibility of a given product in a specific market. We look at parameters like competitive analysis, flavor profile, packaging perception, cost threshold and target demographic to determine if a product can succeed. If a product fails in focus groups, we will never take it to market. At BABI Corp. there is no "shooting from the hip."
Though not a Video company, BABI Corp. has created some of the most memorable and innovative videos and TV commercials in Asia. So, whether it's a video of a group of students running past their teacher to buy our products at 7-11 or Miss Taiwan on the beach in full Pageant regalia, our TV and Video spots always hit their target right in the heart.
BABI Corp. is the first company in Taiwan to rigorously train, certify and then secret shop each and every person who does merchandising for our products, so it's no surprise that our samplers register one of the highest conversion rates anywhere in Asia.
The story of BABI Corp. is one of on-going public relations. Since we believe in our products and have a high respect for every country where our consumers reside, we believe in adding positively to the communities where we work and do business. From after school programs for Aboriginal Children, to Music Festivals raising money for SEVA, Basketball Tournaments sponsored by Tree Top and Charity Luncheons hosted by our Directors, the message we send is clear: Our products are good for you and your family and we believe being a good company with the right intentions is always good for business.
With the rising price of oil and shipping coupled with protective tariffs and an intense demand for the freshest product at competitive prices, manufacturing Global Brands close to the end users while maintaining product integrity is a challenge that BABI Corp. faces every day. From inspecting facilities first hand to shepherding multilingual packaging through complicated government approvals, BABI Corp. takes the headache and hassle out of the production process for our partners by expertly handling each step of the process.
BABI Corp. currently oversees the production of products at over half a dozen facilities in countries including Taiwan, Thailand and The United States.
In countries around the World, BABI Corp. takes a hands-on approach to building strong partnerships and working with the Premier Brand Building and Distribution companies from each country to insure that all the Brands we create and/or represent are handled exclusively by reputable teams and companies carefully trained to maximize sales and consumer satisfaction. To insure this, BABI Corp. Directors, staff and QC experts regularly visit our partners around the Globe and work closely with them, sometimes for weeks or months at a time, to make sure those markets have a maximum chance for success.
While BABI Corp. remains unmatched by any company for Taiwan distribution, it also has full time, fully staffed offices in Beijing (www.breakpointbrands.com) and North America (www.outernationalbrands.com)