Marketing

Whether it's a simple header for a beverage cooler or the entire side of a train, BABI Corp. designers are there to make sure that all of our advertising lay out and design is executed to Fortune 500 standards- every time.

Translating English to Mandarin and back again is no easy task. More than just different languages, they manifest with different sentence structure, syntax and cultural nuance. With three full time American Directors and a staff of highly educated native Mandarin speakers, BABI Corp. excels in multilingual advertising and package copy, painstakingly reviewing every piece of copy related material before it reaches market. So, no matter whether our core consumer prefers English or Mandarin, the message is consistent and always begins with ultra-clear communication.

More than any other FMCG company in Taiwan, BABI Corp. is on the cutting edge of Live Event Marketing as it relates to delivering our product message and image directly to consumers. So, whether it's a three day Peace and Music Fest for Taiwan's counter-culture or an event featuring animated characters for the whole family, Spinning prize wheels with dance contests at Department stores or an Open House for an orphanage in Thailand, every BABI Corp. event is characterized by thorough pre- planning and flawless execution.

Though less glamorous than TV Ads and epic Music Festivals, an equally important aspect of BABI Corp. Marketing is the creation of DM and POP materials. These multi-panel informational hand outs, shelf hangers, product neck ties, tear sheets, cooler headers, vending machine stickers, table tents, posters, banners, etc. Comprise the "nuts and bolts" of the information which consumers need to choose and best enjoy our products. In many cases they are the final yet most important link in the consumer call to action chain. To insure quality, BABI Corp. creates all of these materials in-house and sends a QC specialist to oversee all actual printings.

In Asian Culture a Product or brands "Face Value" is often one of the most important aspects driving buying decisions. By "face value" we refer to the extent to which a product conveys a sense of importance to the purchaser and user as perceived through the eyes of others. To address this important cultural aspect of the consumer culture, BABI Corp. has become an industry leader in re-packing existing products in gift boxes so that they may be given during the important holidays like Chinese New Year, Moon Festival and Dragon Boat Festival--thus prompting initial trial and conversion to regular use during the non-gift giving months of the year.

For a product or brand to be successful in a new market, it's just not enough for us to think it's great. This is why BABI spends a lot of time and resources running focus groups to determine the feasibility of a given product in a specific market. We look at parameters like competitive analysis, flavor profile, packaging perception, cost threshold and target demographic to determine if a product can succeed. If a product fails in focus groups we will never take it to market. At BABI Corp. there is no "shooting from the hip."

Though not a Video company, BABI Corp. has created some of the most memorable and innovative videos and TV commercials in Asia. So, whether it's a video of a group of students running past their teacher to buy our products at 7-11 or Miss Taiwan on the beach in full Pageant regalia, our TV and Video spots always hit their target--right in the heart.

BABI Corp. is the first company in Taiwan to rigorously train, certify and then secret shop each and every person who does merchandising for our products, so it's no surprise that our samplers register one of the highest conversion rates anywhere in Asia.

The story of BABI Corp. is one of on-going public relations. Since we believe in our products and have a high respect for every country where our consumers reside, we believe in adding positively to the communities where we work and do business. From after school programs for Aboriginal Children, to Music Fests raising money for Doctors without Borders, Basketball Tournaments sponsored by Tree Top and Charity Luncheons hosted by our Directors, the message we send is clear: Our products are good for you and your family and we believe being a good company with the right intentions is always good for business.