Executive Brand Management
Every World Class Brand in the BABI Corp. portfolio is handled on an exclusive basis. So whether it's an exclusive for Taiwan or all of Asia, our valued partners benefit from World Class Brand Management which includes:
With a team of in-house designers and an intimate knowledge of both Western Brands and Asian Markets, BABI Corp. excels at repacking and repackaging leading Western Brands to make them more appealing to local consumers. By working closely with Brands like Pepperidge Farm and Channels like Costco Taiwan, leading Western Brands handled by BABI Corp. often experience sales success that far surpasses those channels that just import directly without respecting or understanding local buying habits.
Every member of the BABI Corp. team has a University Degree and almost all are fluent in at least two languages. Some have previous work experience with Companies like McDonalds, Warner Brothers, Ritz Carlton and Philip Morris. As seasoned, International Marketing Professionals, they know that just translating copy from English to Chinese isn't enough, so all of our multilingual advertising is actually "localized" and takes into account the cultural nuance of the message and image which our brands and products strive to convey in a given market.
In the fast moving world or brand creation, line extensions, repackaging and creating World Class TV, Print and Internet Marketing programs, the in-house design team at BABI Corp. are some of the best in Asia. From classically trained fine artists to Masters of programs like Illustrator and Photo Shop, plus multi-award winning copywriters, the design team at BABI approaches each project with an expertise and passion that insures all of our programs and brand images are delivered with maximum impact.
Just as language changes from country to country, so do taste preferences. And, being a company that serves consumers in a wide range of countries, the in-house food scientists at BABI Corp. are constantly innovating new ways for both existing brands and new products to be more appealing to our target Markets. Each member of our flavor creation team has a highly specialized degree in Food Science and not only formulates flavors but also conducts exhaustive focus groups and actually oversees quality control of manufacturing at our various co-packing facilities. It's hard work--but the results are delicious!
As a Marketing-driven company, BABI Corp. does not actually own the factories where we produce the products but rather works with the best co-packers in Asia to insure that our products are delivered fresh and competitively priced. In working with co-packers like Uni President and Malee Bangkok, BABI Corp. oversees every phase of production including certification and quality control. BABI Corp. puts a high value on our co-packing partners and together we consistently deliver products that consumers have come to both love and trust.
BABI Corp. believes in making a good thing better. In addition to expertly repacking Pepperidge Farm for Asian consumers, BABI Corp. has also secured a twenty year Asian exclusivity contract with Tree Top-- America's leading Apple Juice Brand. In bringing this trusted World Class American Brand to Asia, BABI Corp. took the initiative to expand its' appeal by working closely with the principles to create new offerings and flavor profiles that have proved to be a huge success with Asian Consumers. Line extensions for Tree Top created exclusively by BABI Corp. include Tree Top Pomegranate Berry, Tropical and the wildly successful Tree Fruit Infused Teas in innovative flavors like Mango Oolong and Blueberry Green Tea.
BABI Corp. contracts and works closely with the best and most professional distributor in any given market. In doing so, BABI awards brand exclusivity per country and then works as a partner with that distributor assisting with competitive analysis, shipping, sell-in, marketing, training and even trade shows. BABI Corps' distribution partners around Asia are considered to be a wider extension of the BABI family and our long-term relationships with them are one of the keys to our success in Markets as varied as Cambodia, Philippines and Thailand. Currently BABI Corp. products can be found in over 20,000 points of distribution across Asia including Costco, 7-11, Carrefour, Starbucks, Family Mart, StarMart, Hi Life, Niko Mart, Subway, Eva Airlines, Hola, Tesco, Jasons, Jusco and many more.
From our Managing Director to in-store merchandisers, BABI Corp. knows that any company is only as strong as its' weakest link. This is why, more than any FMCG company in Asia, BABI Corp. spends the time and resources to make sure that every member of our team has an intimate and expert knowledge of our Products before they interact with consumers. As an example, before being hired as a part time sampler for BABI Corp. products, we are the only company that insists that the sampler be personally trained and certified by our staff. This is followed up by consistent QC that involves regular "secret shopping" along with on-site inspection.
With a five year history that shows an average year on year growth of over 23%, BABI Corp's quarterly reports are a testament to the power of things done right.
Whether it's our share holders, suppliers, distributors, co-packing partners or customers, BABI Corp. takes pride in a high level of accountability. We face both our growing success as well any challenges in a totally transparent and quantifiable manner. The recent addition of our new CFO, Brian Mann, CPA, will now insure that even a higher level of detailed fiscal analysis will be available for all of our Global partners in an extremely timely and accurate manner.
